The consumer packaged goods (CPG) industry requires highly strategic marketing to be successful, which requires a highly skilled marketing team. Any CPG marketer joining your team should have insight into the industry, know how to make your brand stand apart, and leverage consumer insights into their campaigns. The problem? Finding experienced marketers in this field can sometimes feel like discovering a needle in a haystack.
Thankfully, we have significant experience in this area and have no shortage of hiring tips – whether you’re seeking to fill full-time roles or freelance or consulting opportunities.
CPG marketing refers to businesses’ tactics and strategies for promoting and selling packaged goods. The average person regularly consumes these products, such as beverages, clothes, makeup, and household products. Because of their frequent use, they have a high turnover, which leads to high-volume sales despite lower profit margins. These unique distinctions make hiring talent with CPG marketing experience all the more important.
